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Lansinoh, the leading brand for medical grade lanolin nipple cream, are concerned about potential confusion for nursing mothers regarding the recent launch of a nipple cream using very similar packaging to their well known purple box and tube.  As most mothers who have benefitted from using award winning HPA Lansinoh will tell you their product is easily identifiable due to its distinctive packaging colour. Lansinoh are in discussion with the brand owners and have released this statement:

“Lansinoh HPA Lanolin Celebrate 15 years of helping UK mums through supporting Health Professionals

Lansinoh are passionate about providing products and advice that will help mothers initiate and sustain breastfeeding, Lansinoh celebrate all mums who breastfeed and do all they can to support those who need help on their journey.

Lansinoh have been making their HPA Lanolin for over 30 years and helping breastfeeding mothers all around the world with their 100% natural, highly purified, British Allergy Foundation certified nipple cream. In that time HPA Lanolin has been celebrated by millions of mothers as a rescue product, designed to relieve cracked and bleeding nipples – a frequent symptom within mothers when breastfeeding, especially in the early days.

This year, Lansinoh HPA Lanolin won 2 awards in separate categories at the Mother & Baby awards 2016, taking the gold award for Best Breastfeeding product and also Best Maternity Product. Product Tester panellist Jenny Mawee said “Breastfeeding can be very challenging, there are so many things that can affect a correct latch. We are all beginners at first, this cream provides instant relief which in some case can be the reason behind giving up on breastfeeding in the early stages.”

The Lansinoh HPA Health Professional sampling programme is available exclusively to all healthcare professionals offering breastfeeding information and CPD modules pre & post birth, with particular focus on Breast feeding. Sign up to the professional programme is 100% free and health professionals will receive regular instalments of samples based on their caseloads and information. You can sign for individual supply or on behalf of their hospital or surgery.

The unique formulation by Lansinoh has been developed and refined to offer best in class relief. Other nipple creams are often synthetically engineered and often cannot make the claim of ‘no need to remove before breastfeeding’. Through research Lansinoh have found several nipples creams that contain preservatives, vitamins, nut oils and moisturisers, all of which may not suitable to be ingested by a breastfed baby. This is one of the many reasons why Lansinoh HPA Lanolin continues to be a firm favourite amongst UK mums and Health Professionals determined to persevere with breastfeeding. Even products using the famous purple colour and/or Lanolin, synonymous with Lansinoh, cannot match the purity, quality, efficacy and assurance that Lansinoh HPA Lanolin does.

To avoid confusion, it’s important to inform mothers to look for the Lansinoh HPA Lanolin composition in the purple box and purple tube.

A BIG thank you for all your support over the last 15 years!!”